Tuesday 10 July 2012

Getting Real About Fakes brief

Stickers

Stickers
Intro
Front/back cover 
Direct mail sticker bombing book

Website
4 Teaser posters


This brief aims to raise awareness about the truth behind fake products. While many consumers opt to purchase cheaper 'fake' brand products online, few understand the organized crime networks that benefit from trade. Prostitution and drug smuggling in some overseas locations are funded by the huge amount of money the fake product trade nets every year. 

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