The Godfather 3D re-release BA Hons final major

Direct mail & Guerilla marketing instillation 

Posters

For my BA Hons final design brief I produced an integrated campaign to promote the 3D re-release of The Godfather. The campaign will be aimed at 15+, fans of The Godfather films and people who haven’t yet got to see it. The main aim was to get the audience to feel like they are participating in the film and not simply observing.

The deliverables consisted of 2 main teaser posters to advertise the film, a direct mail piece in the format of a forensic bag that includes two tickets to the film and various other goodies. An App, which interacts with the film allowing the audience to scan over scenes and specific characters in the movie providing a case study file on the suspect. The audience are then asked a series of question about what they have learnt from this information if they are successful they will be given a digital NYPD detectives badge. The guerrilla marketing aspect of this project consists of re-enactment of the one of the famous scenes the decapitation of the horse’s head discovered in bed of the Hollywood director Waltz.